市場營銷2021年留學申請書
出國留學每一個國家辦簽證的要求不同，很多同學在簽證上面出狀況。美國施行的是面簽，面簽效率高，可當天完成。在面試過程中簽證官會觀察你的語言能力，并要求你陳述自己的學習計劃和目標。這里給大家分享一些市場營銷2021年留學申請書，歡迎閱讀!
市場營銷2021年留學申請書
Dear _,
As a production factor, human resource also faces scarcity—in the technical sense of economics—the way that other forms of resource face. Therefore, when an individual makes a choice as a human factor, he or she has to take into account of the opportunity cost to himself (or herself) in particular and to the society as a whole within the general framework of his or her individual value. My resolution to pursue an advanced program in the field of marketing is precisely founded on the guidelines provided by economics. My personal interest and ample potential allow me to possess comparative advantage in pursuing marketing for reasons that I will state in the succeeding paragraphs, and I believe that my choice is a rationalized choice in keeping with the rules of economics.
My interest in marketing commenced with the learning of two important courses in my sophomore year—Marketing and Management. The first year of my undergraduate program at the Department of Accounting, Henan University, was spent in overwhelming frustration because I was arbitrarily assigned to study accounting as my specialty, a subject in which I had little interest. However, in learning Marketing and Management, I discovered my real interest. In retrospection, this interest of mine stemmed from my willingness to communicate and exchange with people, my desire to experience the collisions between different schools of thought, the interdisciplinary nature between those two subjects, and the demands that they impose on a person’s creative thinking. The 4P’s as advocated in marketing (price, place, promotion and product) are specifically oriented toward market fluctuations and they require special sensitivity in capturing market information, thorough understanding of the problems involved, and the ability to solve problems by sound logical reasoning. The four aspects as represented by 4P’s constitute the fields in which I made conscious efforts to develop and to improve my competence. While taking the market course, I immersed myself in various western textbooks including the classic work Marketing Management by Philip Kotlor. Meanwhile, I endeavored to assimilate useful knowledge from case studies, realizing the empirical nature of the subject. I had a habit of applying a multiplicity of perspectives from different frameworks of knowledge to bear on the same problem and for this reason I once achieved the highest score in my department in an oral presentation. My teacher of the Marketing course, who is also the chairman of the Marketing Department, believed that I was most suited to a career in marketing. His remarks gave me tremendous encouragement and further reinforced my determination to seek an advanced education in this fascinating area.
Marketing is an applied science that calls for constant practice based on a mastery of its theories and principles in order to develop an awareness of how marketing is actually conducted. During the summer vacation in the second year, having completed the marketing course, I participated in the promotion campaign on behalf of the Little Swan Home Appliances Products (Little Swan being the brand name of China’s most famous producer of home appliances) at Zhengzhou Department Store in Henan Province. During the promotion campaign, we provided detailed information to our prospective clients concerning the products and their post-sale services on one hand and submitted the feedback to the headquarters on the other. This refreshing experience of directly facing clients excited me, making me all the more interested in various activities that could increase my practical knowledge of marketing. One of such activities was a project my classmates and I contrived for developing a realistic understanding of the principles of Marketing Lens Model. According to this model, different individuals may experience major differences in their cognition of their surroundings due to differences in their education, backgrounds and personal experiences, which lead to their development of their differential cognitive lenses. Our project team conducted an all-campus evaluation of the teachers’ performance and of the soundness of the curriculum in the form of questionnaires and follow-up surveys. Based on the findings of our investigation, we submitted to the university authorities rationalization proposals concerning how to improve of the quality of teaching and how education could be geared to the specific needs of students. Positively commented upon, our proposals were mostly adopted by the authorities. This successful experience made me understand that some concepts of marketing could be fruitfully applied to different walks of life, not merely put into service for the profit-making organizations.
My practical work experience in marketing started with my employment at the Sales Department of Beijing Education & Cultural Communications Center upon my graduation in the summer of 2001. Over the past one year, I participated in planning promotion campaigns for several sets of book series and in the management of media publicity. I was also responsible for designing the exhibitions for those book series. However, in performing my responsibilities, I became dismayed by the reality. Theoretically speaking, marketing responsibilities within a company should be specified and marketing personnel should perform their duties according to specialized division of labor so that the efficiency can be optimized. Nevertheless, in actual operations, different divisions of labor among different departments tend to produce conflicted interests and communication barriers, resulting in disruptions in work schedules and in reduced efficiency. I came to realize that teamwork is still a major problem within Chinese context, especially in the field of marketing, that needs to be worked out. To materialize good concepts of marketing, optimum approaches must be adopted that can meet the changing circumstances of the environment. My heretofore work experience shows me that, although marketing has developed into a comprehensive discipline that is both enlightening and capable of social guidance over a century-long innovation and evolution, the idea of marketing as the strategic presence of a given enterprise has not yet been established within the Chinese economic milieu. With the increased competition brought about by globalization, especially with China’s accession to the WTO, the widely-accepted conventional formula of “production + product + marketing” has been rendered obsolescent, unable to satisfy the needs of China’s present buyer’s market and the necessity to maintain sustainable development after China’s WTO accession. In particular, faced with the challenges posed by the emergence of knowledge economy, Chinese enterprises must revolutionize its conventional notions of marketing. Toward this objective, Chinese enterprises must top-level management and marketing professionals who can formulate effective marketing strategies and establish highly efficient marketing network. In this regard, prospective marketing professionals have a mission and a responsibility to perform. Apart from my interest and my potential, this factor constitutes the most direct reason behind my current effort to apply for a Ph.D. program in marketing at your prestigious university. It is my expectation that in my future degree program I will be exposed to the most recent concepts and modes of thinking in marketing which I can ultimately apply to the Chinese marketing practice
Although I did not major in marketing as an undergraduate, my professional training in accounting can nevertheless be instrumental to my academic and career development in the future. The specialty of accounting also required me to receive basic training in economics and management, an education background that allowed me to evolve mental habits characteristic of economics and management. In my undergraduate program, trainings in the development of mental habits were far more important than the mere acquisition of book knowledge and my performance in work has also indicated that I excel my peers in logical reasoning and in economics-specific mentality. My GPA is not absolutely high (but showing obvious ascendancy), which could be attributed to my initial dislike for accounting on one hand and to my extensive participation in extracurricular activities to satiate my special love for marketing practices. Those activities consumed a considerable amount of my time and energy that I could otherwise have devoted to coursework. Nevertheless, I take great comfort in having developed my empirical knowledge of marketing by participating in those activities.
Successful marketing is the most crucial strategic arrangement in making quality products available to prospective consumers. Having accumulated necessary knowledge and experience, I have an implicit faith in myself as a most competitive candidate for your Ph.D. program. In presenting myself for your scrutiny, I am doing an important “marketing” of myself. I sincerely wish that my further exploration in the field of marketing could be made possible with this very “marketing” of myself.
Yours sincerely,
xuexila
出國留學前必要的準備
1、語言能力準備
很多人認為學英語直接到國外學，因為國外的英語環(huán)境好，能夠幫助學生更快提高語言能力。但是對于還沒有具備扎實語言基礎的中國學生而言，這肯定不是一個好建議。
中國學生在接受了長時間的傳統(tǒng)填鴨式、應試型教育之后，有很多人不具備良好的獨立學習能力和實踐勇氣，更沒有達到對于英語的運用自如。如果馬上出國留學，難免聽不懂課、張不開嘴，進而陷入學習的惡性循環(huán)當中。
建議高中生在出國留學前，做好語言準備，讓自己踏出國門后更快地融入當?shù)厣鐣?，盡快地與人交流溝通。
2、學習能力準備
國內(nèi)外的學習方式不盡相同，有留學想法的同學，應提高自己的自學能力，提前學習一些西方大學課程。畢竟語言成績達標只能說明學生具備一定的英語能力，這還遠遠不夠，因為它不代表學生在西方體系教學模式下能取得好成績。海外大學的教學和考核模式對中國學生是完全陌生，也與應試教育是截然相反的。因此，很多雖然托福、雅思成績達標或優(yōu)秀的學生，到了國外大學課堂，完全無所適從，學習成績非常糟糕，甚至多門重修，以致被大學勒令退學或轉(zhuǎn)校。
3、生活能力準備
留學海外，學生遠離父母，完全依靠自己管理吃穿住行和學習，自我管理能力就變得非常重要。出國留學，實際上也是一個孩子獨立的開始，他必須自己面對海外生活的各種問題。此外，團隊合作精神、有計劃性、時間管理能力等都是要提前做好的準備。能否具備這些優(yōu)秀品格及個人素質(zhì)，是保證留學成功又一大關鍵因素。
4、申請及簽證準備
不少國外大學錄取學生絕對不只是看托福、雅思成績或“唯分數(shù)論”。在大學申請這一環(huán)節(jié)，千萬不要走格式和流程化，應當客觀實際地展現(xiàn)學生的個性化特征、學術(shù)成績和綜合能力。學生應該請經(jīng)驗豐富的老師在申請材料這一方面做指導，但是絕對不能做假材料。
5、資金準備
資金是留學的基礎保障，也是第一保障，準備送孩子留學的家庭應做好持續(xù)支付學生海外學習費用的準備，以及制定可能出現(xiàn)經(jīng)濟斷層情況時的應對措施。
但是另一方面，積極做好孩子出國留學前的準備，使孩子更高效地完成海外留學計劃，才是節(jié)省家庭支出、并獲得幸?；貓蟮淖钣行мk法。
6、海外人脈資源準備
出國前就應該加入一些留學生團體。到達國外大學只是留學生涯的開始，在海外4年甚至更長的學習生活，需要有一個自己的社交圈和人際關系網(wǎng)。在國外求學期間肯定會遇到各種各樣的問題，學生對父母一般是報喜不報憂。另外，海外留學首先面對的是寂寞，如果要解決好這個問題，就要學會人際交往，有自己的朋友圈。這樣，通過在國外的同學朋友的指導幫助，不但可以更快地適應、安頓，也可以在學業(yè)和生活方面少走彎路。
出國留學利弊分析
一、學術(shù)方面
利：中國的高等院校有很多，但是高等學府中教育質(zhì)量高的并不多，世界一流的大學也不多，在各個專業(yè)領域的教育水平還有一些欠缺。相對來說，歐美一些大國在教育事業(yè)方面有很強勢的優(yōu)勢，比如師資力量，教學硬件設施，科研水平，就業(yè)前景方面。所以對于申請讀一些在中國不是強項的專業(yè)的同學，出國留學嘴一個考慮的就是學術(shù)方面的優(yōu)勢。
弊：國外的語言與中文的描述是非常不同的，在一些專業(yè)領域，中文的專業(yè)翻譯成英文以后的專業(yè)學習的內(nèi)容與中國學習的并不相同。國外大學在一些專業(yè)領域的概念與中國的思維有很多的出入。所以申請留學的之前要弄清楚自己到底要學什么，而學校會教什么。
二、文化方面
利：西方文化有很多的精華內(nèi)容值得我們學習的，有很多他們的發(fā)展方式和發(fā)展模式是中國沒有應用的，所以留學海外除了學術(shù)方面的學習，文化方面的交流也是一個很大的優(yōu)勢。
弊：因為西方文化有很多與中國文化不同的地方，可能因為這個中國文化思想在心里的根深蒂固，外國文化并不能與中國文化交流只能碰撞或者是沖突。這些沖突會讓人非常的不舒服。
三、語言方面
利：更容易學會英語或者是掌握一門其他外語。更有國際發(fā)展的實力。
弊：對外語環(huán)境的不熟悉會容易在生活和交流方面造成更多的不方便。
四、安全方面
國外的多數(shù)學校都是安全的，但是有些國家在某些方面的管制相對寬松，所以學校是很容易引起_的地方，在安全方面相對來說，可能中國的學校要好一點。
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