考研英語閱讀題目題型真題
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考研英語閱讀原文
There will eventually come a day when The New York Times ceases to publish stories on newsprint.
Exactly when that day will be is a matter of debate.
"Sometime in the future," the paper's publisher said back in 2010.
Nostalgia for ink on paper and the rustle of pages aside, there's plenty of incentive to ditch print.
The infrastructure required to make a physical newspaper — printing presses, delivery trucks — isn't just expensive; it's excessive at a time when online — only competitors don't have the same set of financial constraints.
Readers are migrating away from print anyway.
And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.
Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Peretti.
Peretti says the Times shouldn't waste time getting out of the print business, but only if they go about doing it the right way.
"Figuring out a way to accelerate that transition would make sense for them," he said, "but if you discontinue it, you're going have your most loyal customers really upset with you."
Sometimes that's worth making a change anyway.
Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming.
"It was seen as blunder," he said.
The move turned out to be foresighted.
And if Peretti were in charge at the Times?
"I wouldn't pick a year to end print," he said "I would raise prices and make it into more of a legacy product."
The most loyal customers would still get the product they favor, the idea goes, and they'd feel like they were helping sustain the quality of something they believe in.
"So if you're overpaying for print, you could feel like you were helping," Peretti said.
"Then increase it at a higher rate each year and essentially try to generate additional revenue."
In other words, if you're going to make a print product, make it for the people who are already obsessed with it.
Which may be what the Times is doing already.
Getting the print edition seven days a week costs nearly 0 a year — more than twice as much as a digital — only subscription.
"It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business," Peretti remarked.
"But we're going to have questions like that where we have things we're doing that don't make sense when the market changes and the world changes.
In those situations, it's better to be more aggressive that less aggressive."
考研英語閱讀翻譯
終有那么一天，《紐約時報》會停止在報紙上出版新聞報道。
但究竟會在哪天到來就需要辯論一番了。
該報的出版商曾在2010年這樣說道：“或許在將來的某一天吧。”
撇開對油墨字紙張和翻頁的沙沙聲的懷念，舍棄紙質(zhì)版的動機還是很充分的。
如今做一份紙質(zhì)版報紙所需要的印刷機、配送卡車等硬件設(shè)施不只是貴。在這個只出版電子版的同行報紙都沒有這種資金限制的時代，這些硬件設(shè)施的開支算是離譜了。
反正讀者正在從紙質(zhì)版轉(zhuǎn)移到電子版。
盡管紙質(zhì)版報紙的廣告銷售額仍讓在線和移動報紙相形見絀，但是紙質(zhì)版報紙的收入仍在下滑。
“BuzzFeed”首席執(zhí)行官喬納·佩雷蒂說道：盡管日常開支會很高，同時發(fā)行量持續(xù)走低，但貿(mào)然停止紙質(zhì)版將會鑄成大錯。
佩雷蒂說，《紐約時報》不該浪費時間去想著如何停止紙質(zhì)版，而應(yīng)該找到一種正確的方法去解決這件事。
他還說，“對《紐約時報》來說，花時間去想出一個能加快其轉(zhuǎn)型的辦法才是有意義的，但如果《紐約時報》決定不再出版紙質(zhì)版，那么這將讓該報的最忠誠的顧客們失望至極”
但不管怎樣，有時候轉(zhuǎn)型還是很值得的。
佩雷蒂給出了“Netflix”終止向顧客郵寄DVD業(yè)務(wù)，而專注去做流媒體的例子。
他說，當(dāng)時那被看做是愚蠢的錯誤。
但此舉證明是很有先見之明的。
如果佩雷蒂負責(zé)《紐約時報》，他會有何行動?
他說，我不會選擇在某一年停止出版紙質(zhì)版，相反，我不僅要提高價格，還要將它變?yōu)橐环N可以傳承的產(chǎn)物。
這樣，那些最忠誠的顧客們依舊會買他們一直喜歡的產(chǎn)品，產(chǎn)品的思想就能傳播，并且他們會覺得這是在支持他們所信任的產(chǎn)品保持質(zhì)量。
“因此，如果繼續(xù)高價購買紙質(zhì)報紙，人們會覺得自己是在伸出援手，”佩雷蒂說道。
“然后每年使其價格以比較高比率增長，以此獲得額外收入”。
換句話說，如果你想做一份紙質(zhì)版報紙，那就選擇那些已經(jīng)癡迷于它們的人吧。
這或許也是《紐約時報》已經(jīng)在做的事。
每周七天都訂一份制止報紙，一年就要花近500美元——比只訂閱電子版的費用貴了一倍多。
佩雷蒂指出，要不要舍棄紙質(zhì)版確實是一個艱難的決定，但BuzzFeed沒有的遺產(chǎn)業(yè)務(wù)，這一點極其難得，
但當(dāng)市場和世界形勢發(fā)生變化時，我們正在做的事情就會變得沒有意義，這時候我們也會面臨“要不要舍棄報紙的紙質(zhì)版”類似的難題。
在這種情況下，更激進的舉措要好于不痛不癢之舉。
考研英語閱讀詞語解析
eventually[i'ventjuəli]adv. 終于，最后
excessive[ik'sesiv]adj. 過多的，過分的
transition[træn'ziʃən]n. 過渡，轉(zhuǎn)變聯(lián)想記憶
debate[di'beit]n. 辯論，討論 vt. 爭論，思考
aggressive[ə'gresiv]adj. 侵略的，有進取心的，好斗的
sustain[səs'tein]vt. 承受，支持，經(jīng)受，維持，認可
luxury['lʌkʃəri]n. 奢侈，豪華，奢侈品
declining[di'klainiŋ]adj. 下降的，衰落的 動詞decline的現(xiàn)在分詞
generate['dʒenə.reit]vt. 產(chǎn)生，發(fā)生，引起
accelerate[æk'seləreit]vt. 加速，提前，跳級
vi. 加速
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