BEC商務(wù)英語中級閱讀真題精講大全
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BEC商務(wù)英語中級閱讀真題精講1
HOW TO MARKET YOURSELF
We manage our own careers now. So knowing how to brand and position yourself in the market as 'Me plc' at different stages of your working life is becoming an increasingly vital skill. At least that is what image expert Mary Spillane believes. 'Employment as we know it is decreasing. Jobs don't exist, work exists. In the next decade most of us will be suppliers, not staff. We will have clients not bosses. If you are under 30, you probably know that there is only one firm to join for life: Me plc. It promotes you and your potential to others.'
'We're working in multi-national, multicultural, multi-corporate teams and it's important to understand the implications of this. We need to create a personal brand that is unique, but complements the brand of the corporation we are working for. You have to find a way to do it so that you are not just a typical employee,' advises Spillane. 'You have to decide what central values you want to project, and also what may need to alter from situation to situation.'
Many people only remember Mary Spillane for the years she spent running a cosmetics company, but she actually has masters degrees in information science and politics. She used to hide that hard-hitting side, but is now eager to show it and forget about cosmetics. 'Now that I'm working in the boardrooms of major plcs and global companies, I'm playing up my degrees and management background so that the image side is seen only as an addition to the value side,' says Spillane.
Some contracts take longer than others. 'The City law firms I'm currently working for are really difficult because they don't have any idea of what their brand should be, and are still very traditional even when talking about becoming modern. I'm showing them how to do everything from changing their reception areas -which tend to be very off-putting with theirhigh-fronted reception desks - to how to make small talk that is less formal and rigid. Companies rebrand themselves all the time, spending millions on new office interiors and so on. But without an underlying change of attitudes, it can prove an empty exercise.'
She argues that for individuals too, there must be more than a surface change, as rebranding goes deeper than a mere change of wardrobe. Beyond advice on appearance, she tells clients, 'Remind yourself of what you are selling: the personal values that comprise your brand. Learn to present yourself in a way that will project what you want to deliver. Lifelong learning is essential, together with the sort of discovery and adventure that promote personal growth. Always have an up-to-the-minute CV ready to print out, refreshing it every few months with your most recent achievements, just to remind others of your brand value.'
She believes it is essential that you understand both your public self and your private self, as well as your blind spots and your potential, in order to create an effective brand. The public self is the image you project to the world, the private self is what you know about yourself but others don't, arid blind spots are those things that others see about you but you can't see for yourself. By deciding what image you want other people to see, emphasising more of your private self and sorting out a few blind spots, you will increase not only your potential to influence others, but also your self-esteem and self-confidence.'
13 In the first paragraph, Mary Spillane says people should learn how to market themselvesbecause
A it encourages companies to give them a job for life.
B in the future it will be a company requirement.
C in many careers it is becoming difficult to succeed.
D it will help them adapt to developments in the job market.
14 Spillane says that, when creating a personal brand, it is important to
A change things depending on the circumstances.
B decide what image people would like you to present.
C make sure that colleagues feel at ease with your image.
D follow the example of someone in the company you work for.
15 What do we learn about Spillane in the third paragraph?
A She is embarrassed about her career with a cosmetics company.
B She doesn't like talking about her academic background.
C She has qualifications many people are unaware of.
D She worries about how other people see her.
16 Which problem does Spillane refer to when talking about the companies she is presently working with?
A They find it difficult to accept her ideas.
B They are unaware of how to rebrand themselves.
C They don't want to spend large amounts of money.
D They are unwilling to modernise their work environment.
17 When advising people on rebranding themselves, Spillane tells them to
A attend courses to gain specialist skills.
B update regularly their written proof of what they can do.
C try out different ways of presenting themselves to others.
D remember that what they look like is the most important point.
18 Spillane says that, in order to rebrand yourself successfully, it is important to
A ask for other people's opinions about your image.
B feel confident about what you are trying to achieve.
C learn how to make use of all aspects of your character.
D model yourself on people with a certain amount of influence. 、
《How to market yourself》，怎樣開發(fā)你自己。這篇文章主要是一個(gè)專家(Mary Spillane)對個(gè)人在職業(yè)生涯中的一些建議，包括怎么定位、怎樣正確認(rèn)識(shí)自己等等。很實(shí)用很中肯的一篇文章?？磥磉@國外的專家并不也是夸夸其談之輩啊。
13題，問第一段Mary Spillane認(rèn)為人們應(yīng)該學(xué)會(huì)開發(fā)他們自己的原因是什么。第一段里這個(gè)專家認(rèn)為就業(yè)機(jī)會(huì)在減少，job不存在了，存在的是work，在未來十年所有人都將成為才華和能力的提供者(supplier)，而不是員工(staff)，老板將變成自己的客戶。從專家的這段話可以看出她認(rèn)為人們應(yīng)該學(xué)會(huì)開發(fā)自己的原因是適應(yīng)就業(yè)市場的發(fā)展，也就是D答案所說的。A在原文沒有提到，B的理解有誤，原文說there is only one firm to join for life: Me plc。生活中只有一個(gè)值得加入的公司：自我公司。這句的意思還是說人們要學(xué)會(huì)開發(fā)自己，而不是將來有公司需要。C在原文中也沒有提到。
14題，問在創(chuàng)造個(gè)人品牌的時(shí)候，很重要的是什么。答案是第二段的最后一句：You have to decide what central values you want to project, and also what may need to alter from situation to situation.你必須決定自己要建立的中心價(jià)值什么，同時(shí)還有哪些是需要隨著環(huán)境的改變而改變的。A的表述正確，根據(jù)環(huán)境來改變事情。B不對，不是說決定人們想要你呈現(xiàn)的形象，而是自己決定自己想要建立的中心價(jià)值。C、D在原文都沒有提到。
15題，問第三段可以了解到Spillane的什么事。第三段介紹說這個(gè)女人曾經(jīng)經(jīng)營過一家化妝品公司，但其實(shí)她還擁有信息科學(xué)和政治的碩士學(xué)位。當(dāng)在化妝品公司的時(shí)候她試圖把學(xué)歷的一面深藏不露，但是現(xiàn)在換了一家公司，她迫不及待的想將這一面給展現(xiàn)出來。從這些可以看出這個(gè)女人的思路：需要哪一面就表現(xiàn)哪一面。15題的答案是C：她擁有的素質(zhì)很多人都不知道。A不對，沒有提到尷尬，B不對，在適當(dāng)?shù)臅r(shí)候才會(huì)去談?wù)撟约旱膶W(xué)歷背景，D在原文也沒有提到。
16題，問Spillane指出了現(xiàn)在工作公司的什么問題。答案是第四段的這么一句：they don't have any idea of what their brand should be, and are still very traditional even when talking aboutbecoming modern.對于自己的品牌應(yīng)該是怎么樣的他們沒有任何概念，同時(shí)在談到變得現(xiàn)代時(shí)依然很傳統(tǒng)。這一段是講這個(gè)公司在轉(zhuǎn)變時(shí)的一些問題，他們投入了巨大的財(cái)力想重新樹立自己的品牌，但是沒有一個(gè)深層次的態(tài)度的轉(zhuǎn)變，是很難有實(shí)效的。答案是B，不知如何重新樹立自己的品牌。A不對，沒有說不愿意接受，C不對，公司投入巨大，D不對，不是不愿意現(xiàn)代化，而是不知道怎么現(xiàn)代化，說要現(xiàn)代化還是顯得很傳統(tǒng)。
17題，問對于想要重新樹立自己品牌的個(gè)人，Spillane的建議是什么。答案是第五段的最后一句：Always have an up-to-the-minute CV ready to print out, refreshing it every few months with your most recent achievements時(shí)刻要有一個(gè)準(zhǔn)備打印的最新的簡歷，每隔幾個(gè)月用你最新的成績來更新一次。總結(jié)起來就是B選項(xiàng)所說的“固定更新關(guān)于自己能做什么的書面證明”。
18題，問為了能成功的重新樹立自己的個(gè)人品牌，很重要的是什么。最后一段強(qiáng)調(diào)了人應(yīng)該了解自己的幾個(gè)方面：公我(public self)、私我(private self)、盲點(diǎn)和潛力,并且分別介紹了四種方面的含義。答案是這么一句，需要提煉總結(jié)：By deciding what image you want other people to see, emphasising more of your private self and sorting out a few blind spots。更多的強(qiáng)調(diào)私我，并且挑選出一些盲點(diǎn)?？偨Y(jié)起來就是B所說的：學(xué)會(huì)怎樣全面利用自己性格的各個(gè)方面。
理解一下D選項(xiàng)一個(gè)詞組的含義：model yourself on(after) somebody：to try to be like someone else because you admire them最后說點(diǎn)不是題外話的題外話。
這篇文章其實(shí)并不難，但是很有實(shí)用價(jià)值。某些地道的商務(wù)英語表述可以用在口語里，而更具意義的是，這篇文章里提到了一些關(guān)于個(gè)人職業(yè)的建議，很中肯，值得人參考。
1、jobs don't exist, work exists. In the next decade most of us will be suppliers, not staff. We will have clients not bosses.
這是一種比較新穎的工作觀，不應(yīng)該把自己看做是給老板打工的。每個(gè)人都是自己的老板，出售自己的才學(xué)和能力，老板只是自己的客戶。有了這樣的心態(tài)，人在工作中就會(huì)變得積極主動(dòng)。不過有一點(diǎn)，客戶的質(zhì)量一定要好好把關(guān)啊。
2、You have to decide what central values you want to project, and also what may need to alter from situation to situation.
樹立屬于自己的品牌，并且相機(jī)而動(dòng)。
3、Remind yourself of what you are selling: the personal values that comprise your brand. Learn to present yourself in a way that will project what you want to deliver.
BEC商務(wù)英語中級閱讀真題精講2
Customer Services Director
0 Our client is well known as a producer of branded products in the home
00 improvement sector. The business is experiencing a period of such significant
34 volume and profit growth and as a result is now looking to appoint itself a
35 Customer Services Director. This position involves in reporting directly to the
36 Managing Director and key responsibilities include the control and development
37 of the process for ordering goods. While through the management and
38 motivation of twenty staff, you will be seen the focal point of managing
39 customers' expectations, from keeping them up to date at all times with the
40 progress of their orders. This role is a challenging one and calls for an individual
41 with those top-level interpersonal and communication skills and a good
42 understanding of process management. In return for the company offers the
43 right candidate with a highly competitive salary and benefits package. Assistance
44 with relocation expenses, if appropriate, that is also available. If you feel you have
45 the qualifications for this exciting role and are looking for a challenge, please write in confidence to:
這篇文章是一則招聘啟事，招的是客戶服務(wù)總監(jiān)(customer services director)。簡單介紹了一下公司的情況以及這個(gè)工作的職責(zé)。
34題，appoint是及物動(dòng)詞，后面直接接人，表示任命，itself在這里多余;
35題，involve doing，in多余，這是常見的地道的表述。看個(gè)例句：What do research jobs involve doing?
36題，正確
37題，這行要聯(lián)系下一行，從整體上來體會(huì)句子的含義。介詞through表方式，連詞while是多余的。這句的意思是通過對20個(gè)員工的管理和激勵(lì)，你會(huì)成為管理客戶期望的焦點(diǎn)。
38題，be和seen在這里謂語動(dòng)詞重復(fù)了，必須去掉一個(gè)。從意思上看，是說你可以成為什么，而不是你可以看見什么。所以用you will be,seen多余。
39題，keeping them up to date …..現(xiàn)在分詞作伴隨狀語，是對前面的補(bǔ)充說明。介詞from在這里是多余的。
40題，正確
41題，with后面直接接賓語，代詞those是多余的
42題，in return是固定搭配，表示相應(yīng)的，反過來，for多余
43題，offer sb. sth固定搭配，with多余。offer與with搭配時(shí)是offer sth. with sb.
44題，中間的if appropriate是插入語，可以不予考慮，整個(gè)句子就是assistance with relocation expenses是主語，is是謂語，后面是賓語，主謂賓都很齊全，that是多余的
45題，正確。這一行有個(gè)詞組，in confidence，是in secrecy的意思。
BEC商務(wù)英語中級閱讀真題精講3
1 Sometimes it is necessary to insist on further explanation.
2 You shouldn't focus on your response while others are still speaking.
3 People are reluctant to admit that they don't listen well.
4 There are benefits in seeing things from the speaker's perspective.
5 Keen observation of the speaker can support our listening skills.
6 It is risky to think about a different issue while someone is speaking.
7 People do not mind hearing their own views summarised.
Good listener, better manager
A
Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough. We get things wrong because we haven't quite understood what someone meant when they were talking to us. Anyone who has ever taken the minutes of a long meeting will know how hard it is to remember - despite the benefit of notes - exactly what everyone said. But success depends on getting things right - and that means listening.
B
Listening is not the same thing as hearing; it is not an effortless activity. It demands attention and concentration. It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong. However, if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying - probably at the very moment when he or she is saying something critical. And not having heard, you won't know you've missed anything until it's too late.
C
The most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished. We then stop listening. Even worse, this often adds rudeness to inattentiveness, as once you have decided what to say there is a fair chance you will interrupt to say it. Good listeners don't interrupt. In fact it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this and it shows that you have listened well.
D
Above all be patient and accept that many people are not very good communicators. It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying. Equally importantly you should put yourself in the other person's place, both intellectually and emotionally; it will help you to understand what they are getting at and form a response. But don't be too clever. Faced with a know-all, many people keep quiet because they see no point in continuing.
這篇文章講的是傾聽(listening)的重要性。一個(gè)好的管理者必然是一個(gè)好的傾聽者，所以要講究傾聽的藝術(shù)。
第一題，有時(shí)堅(jiān)持進(jìn)一步的解釋是很有必要的。答案是B段的這么一句：It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong它可能意味著為了進(jìn)一步的信息和說明去詢問說話的人——問總比不顧情況的繼續(xù)并且把事情辦錯(cuò)的好。這里的additional information對應(yīng)于further explanation.
第二題，不能在別人還在說的時(shí)候就開始關(guān)注自己的回應(yīng)。答案是C段的第一句：The most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished。我們最常見的壞習(xí)慣就是在講話者遠(yuǎn)還沒結(jié)束的時(shí)候就開始思考我們將對這個(gè)話題說些什么。這里的before the other speaker has finished就是others are still speaking，focus on your response就是start thinking of what we are going to say about the subject。
第三題，人們不愿意承認(rèn)自己沒有聽好。答案是A段的第一句：Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough。我們經(jīng)常指責(zé)別人沒有好好聽，假裝我們自己是無可指責(zé)的，其實(shí)在我們心里知道，很多我們所犯的錯(cuò)誤都是由于聽的不夠仔細(xì)。這句的意思就是說我們心里知道什么原因，但是口頭上喜歡指責(zé)別人。也就是第三題題干說的不愿意承認(rèn)。
第四題，從說話者的視角去考慮問題是有好處的。答案是D段的這么一句：Equally importantly you should put yourself in the other person's place, both intellectually and emotionally。同樣重要的是你必須把自己置于別人的位置上，既是智力上的也是情感上的。這里的put yourself in other person’s place就是seeing things from the speaker’s perspective。
第五題，對說話者的敏銳觀察可以提高傾聽技巧。答案是D段的這么一句：It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying。記住說話人的移動(dòng)方式和姿勢是很有用的，這些可以揭示出很多他們所說話的信息。連說話的姿勢都要記住，當(dāng)然是keen observation了，helpful可以對應(yīng)于support。
第六題，當(dāng)別人在說話的時(shí)候去想著另外一件事是很危險(xiǎn)的。答案是B段的這么一句：if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying如果你讓自己走神了，哪怕是僅有的幾分鐘，你也將錯(cuò)過別人所說的話。allow your mind wander onto something else也就是think about a different issue.
第七題，人們不介意聽到他們自己的觀點(diǎn)被總結(jié)。答案是C段的這么一句：In fact it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this事實(shí)上在作出自己觀點(diǎn)之前往往很值得解釋下剛剛所聽到內(nèi)容的主要觀點(diǎn)。沒有人會(huì)被這個(gè)所冒犯。explaining the main idea of what you have just been told也就是hearing their own views summarised。do not mind也就是nobody is offended by this。
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