揭秘BEC：詳解中級和高級的區(qū)別

時間：2024-01-31 11:38:45 楚薇20由分享

BEC是學(xué)習(xí)商務(wù)英語的標(biāo)桿，可以通過備考高級來繼續(xù)提升，能力和證書一舉兩得。那今天就具體跟大家談?wù)劊珺EC高級的含金量，BEC中級和高級的難度差別在哪，如何完成中級到高級的跨越，

揭秘BEC：詳解中級和高級的區(qū)別

一、中級 PK 高級

比較含金量的話，肯定是高級完勝中級。高級的價值會讓你收獲更多的認(rèn)同感。如果想用BEC作為求職敲門磚的話，小編建議大家一定要去考BEC高級。Do nothing but the best!

二、中級VS高級

中級和高級難度跨越大嗎?確實有一些學(xué)員，中級考了A，高級fail了?？梢娫陔y度上，高級確實是“高”!那么，“高”在哪里?大家可以比較一下：

1、話題

中級和高級覆蓋到的話題90%是相似的。比如HR management，sales and marketing，purchase，management，small business，幾乎是中高級都必考的點，但高級也會涉及到Macro economy，finance這樣相對專業(yè)的話題。那既然話題類似，高級難在哪兒呢?1)話題的深度不一樣。比如同樣是sales and marketing，中級可能會談到泛泛的概念，而高級則會涉及到brand stretching，marketing and ethics這樣具體的、相對更深入的話題;2)語言的難度不一樣。高級的詞匯量和句式復(fù)雜度更大。比如，高級會有這樣的句子出現(xiàn)：Current thinking indicates that, asa society, we are beginning to appreciate more fully that there must be limits to our consumption of natural resources, and that business activities must take greater account of this impact on society and economies, as well as the environment in which we live.賓語從句嵌套賓語從句，又嵌套并列句，再嵌套定語從句，而且類似句子的比例是很大的。

2、題量

整體來說，高級的題量比中級大，主要體現(xiàn)在閱讀和寫作上。閱讀匹配和填空各多了一道題，另外，還多了一個單詞填空題型，但這個題，只要做過準(zhǔn)備，基本算是加分的，因為考查的都是介詞、連詞等虛詞。閱讀題量變大了，但做題時間依然是1個小時，這就要求的做題速度要提升，速度提升靠的就是語言的熟練度和敏感度，大量的輸入訓(xùn)練必不可少。寫作主要是有更高的字?jǐn)?shù)要求，基本多了200 字，但時間也多了25分鐘。

3、考點

除了話題和題量上的區(qū)別，高級相對于中級來說，在考查的能力側(cè)重點上是不同的，或者說要求是更高的，尤其是聽力和寫作。聽力部分，高級的語速明顯比中級要快。而且高級聽力part1和part2均變成了一篇長聽力，這對短時記憶能力，以及捕捉關(guān)鍵信息的能力要求高了，因為你錯過一個空，后面的也許就跟不上了。聽力也是難度差別比較大的一個部分。寫作部分，高級要求有圖表描述的能力，但是這個部分是完全可以模式化，比較容易備考。Part2表面上看，是字?jǐn)?shù)要求變高，但實際上，這是對要商務(wù)知識和思維提出了更高的要求，因為你要有話可說，而且要言之有理。另外，高級要求寫作中使用的詞匯和句式要更具多樣性。

三、中級→高級

如何實現(xiàn)從中級到高級的跨越?對于低分飄過中級的同學(xué)來說，至少需要有4-5個月的準(zhǔn)備時間。高級的語言難度變大了，教材學(xué)習(xí)對這部分同學(xué)來說，依然是必須的。對于語言功底不錯的同學(xué)來說，備考高級會相對輕松，可以選擇教材中和中級不同的章節(jié)，進行選擇性的學(xué)習(xí)。同時大家要堅持每天在聽寫酷做一次聽寫訓(xùn)練，注意不要一個字一個字的聽寫，要聽完一整個句子，進行回憶默寫，訓(xùn)練理解和短時記憶的能力。而寫作和口試可以在考前2個月進行集中訓(xùn)練，這部分的備考，沒有所謂的捷徑，就是要要動手動口，同時積累常用句式、套路，這點非常關(guān)鍵。

BEC商務(wù)英語中級考試真題

THE ART OF PERSUASION

'Let me send you our brochure' is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, 'Who will the brochure be sent to?' 'What do we want to achieve with it?' The truth is that a brochure has usually been produced for no other reason than that the competition has one.

However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget is likely to be finite. There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the company's product range to new customers by mail is a different task from selling a new season's collection to existing customers.

The second task is to get the content right. In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they don't get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.

Instead, thousands of brochures start with a history lesson, 'Founded in 1987, we have been selling our products .. I can assure you that customers are never going to say to themselves, 'They've been around for 20 years - I'll buy from them.' It's not how long you've been in business that counts, it's what you've done in that time. The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the market.

It is helpful with content to get inside the customer's head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of suppliers' photographs with your name on the front.

At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add cost. Go through all the options in detail. One of them might be that all-important magical ingredient.

13 What point does the writer make about brochures in the first paragraph?

A Customer expectations of them are too high.

B They ought to be more straightforward in design.

C Insufficient thought tends to go into producing them.

D Companies should ensure they use them more widely.

14 The writer's advice to companies in the second paragraph is to

A produce a brochure to advertise new product lines.

B use a brochure to extend the customer base.

C accept that a brochure cannot fulfil every objective.

D aim to get a bigger budget allocation for producing brochures.

15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?

A better language and expression

B better overall appearance

C more up-to-date content

D more product information

16 In the introduction to a brochure, the writer advises companies to focus on

A their understanding of the business environment.

B the range of products they offer.

C their unique market position.

D the reputation they have built up.

17 When discussing brochure content in the fifth paragraph, the writer reminds companies to

A consider old customers as well as new ones.

B provide support for the claims they make.

C avoid using their own photographs.

D include details of quality certification.

18 What does 'run of the mill' in line 67 mean?

A eye-catching

B complicated

C stylish

D ordinary

BEC商務(wù)英語中級考試真題解析

《The art of persuasion》，勸說的藝術(shù)。這里的勸說(persuasion)帶點廣告的意思，是指怎么樣設(shè)計廣告手冊(brochure)才能吸引顧客，也就是勸顧客掏錢購買產(chǎn)品。

第一段引出話題，說廣告手冊常常設(shè)計得不合理，會把客戶弄糊涂，從而結(jié)束客戶的咨詢。很多企業(yè)并沒有思考一些關(guān)鍵性的問題，比如想通過廣告手冊達到什么目的。通常企業(yè)設(shè)計廣告手冊的原因是競爭對手擁有它。

13題問第一段中作者對廣告手冊所做的觀點是什么。答案是后面幾句：businesses fail to ask themselves critical questions like….企業(yè)沒有問自己一些關(guān)鍵性的問題。從這段話可以看出，作者認(rèn)為企業(yè)在設(shè)計廣告手冊時的考慮是不周全的，沒有進行深入思考。所以答案是C：設(shè)計他們時考慮得并不充分。A不對，沒有提到客戶的期望，只是說廣告手冊可能會把客戶弄糊涂。B也不對，第一段并沒有提到design的問題。D在原文中也沒有提到。這題稍微需要理解和概括。

第二段是講廣告手冊設(shè)計時的一些考量。開頭先說客戶需要的廣告手冊是一個混合體，很難找到。而往往客戶手冊的預(yù)算是有限的，所以設(shè)計時不可能滿足所有的市場需要，應(yīng)該優(yōu)先考慮最關(guān)鍵的部分。

14題問作者在第二段中對公司的建議是什么。原文說的很明白：There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these.不可能滿足所有的市場需要，所以優(yōu)先考慮最關(guān)鍵的部分，其他的需要用另外的方式來滿足。理解了內(nèi)容不難選出答案是C：接受一個廣告手冊不可能滿足所有目標(biāo)的事實。

第三段緊接著第二段所說的首要任務(wù)(first task)，提出了次要任務(wù)(second task)：把廣告手冊的內(nèi)容找準(zhǔn)。在95%的情況下，公司會雇人好好設(shè)計廣告手冊，但是卻不會找有相關(guān)技能的廣告文字撰稿人制作內(nèi)容，或者至少給收拾下。還有一個更大的失敗之處在于制作出的廣告手冊不是以客戶為中心的。廣告手冊應(yīng)該涉及到客戶感興趣的領(lǐng)域，集中在從你那購買所能獲得的好處上。

15題問作者在第三段說怎么樣才可以改善大部分的廣告手冊。根據(jù)前面的內(nèi)容概括，很顯然答案在A和D之間。選A是根據(jù)題干中的the majority of brochures來的，原文中提到In 95 per cent of cases, a company will hire a designer to oversee the layout….. but they don't get a copywriter or someone with the right expertise to produce the text.在95%的情況下公司只注重設(shè)計而不注重表述內(nèi)容，這里的95 per cent of cases可以對應(yīng)the majority of brochures。get a copywriter or someone with the right expertise to produce the text，找一個有相關(guān)技能的廣告文字撰稿人來制作文字，也就是A所說的更好的語言和表達。

第四段說明了廣告手冊剛剛誕生時的一些情況?？蛻舾粗氐牟皇瞧髽I(yè)所存在的時間，而是企業(yè)的名聲和所干的實事。所以在廣告手冊的起步階段，最重要的是企業(yè)要擁有一個良好的業(yè)績記錄。一旦這些建立起來了，廣告手冊就可以致力于讓客戶相信你的產(chǎn)品是市場上最好的。

16題問在廣告手冊的引進階段，作者對公司們的建議是什么。原文很明確：The important point to get across at the beginning is that you have a good track record.。通過這一階段最重要的是你必須有一個良好的業(yè)績記錄。也就是D選項所說的公司要注重他們所建立起來的名聲。其他幾個選項都沒有提到。第五段說的是廣告手冊內(nèi)容的一些注意事項。內(nèi)容中要包含與你做生意時可能獲得的一些好處。公司要對手冊上的聲明做詳細說明。還可能引用現(xiàn)存客戶的一些建議。這些可以使得廣告手冊顯得很個人化，而不是堆砌供應(yīng)商的照片然后把自己的名字印在最前面。

17題問第五段對廣告手冊內(nèi)容的討論中，作者的建議是什么。答案是原文的這么一句：it is not enough just to state these; in order to persuade, they need to be spelt out。僅僅只是聲明是不夠的，為了可以說服，他們需要被詳細說明。也就是B選項所說的為所做的聲明提供支持。A和D沒有提到，C不對，不是說避免使用他們的照片，而是說不能僅僅只呈上他們的照片，還要有別的東西，比如客戶的建議。

最后一段是說的設(shè)計階段的注意事項，需要具備哪些特征才能讓你的廣告手冊脫穎而出。18題要聯(lián)系上下文進行理解，原文是說“there are many production features that can distinguish your brochure from the run of the mill.”有很多生產(chǎn)特征能讓你的廣告手冊區(qū)別于其他的，后文有一個make you stand out，理解這里的含義，就是要和普通的一般的廣告手冊相區(qū)分。所以選擇ordinary。

幾個疑似生詞：

transpire：When it transpires that something is the case, people discover that it is the case. 為人所知

spell something out：to explain something clearly and in detail

e.g:The report spelled out in detail what the implications were for teacher training.

track record:all the past achievements, successes or failures of a person or an organization 業(yè)績記錄