BEC商務英語中級閱讀經(jīng)典練習題
為了方便大家備考bec的高級，下面小編給大家?guī)鞡EC商務英語中級閱讀經(jīng)典練習題，預祝大家取得高分。
BEC商務英語中級閱讀經(jīng)典練習題
Getting the price right
A、Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.
B、The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.
C、Many of today's managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.
D、One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits
BEC商務英語中級閱讀經(jīng)典練習題講解
這篇文章主要是關(guān)于定價(pricing)的。題目算是閱讀第一部分里比較隱晦的了。四個部分分別介紹了影響定價的一些因素。第一題，公司沒有合理定價。答案是B段引用的一個例子：He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly.因為沒有對數(shù)碼相機合理定價，所以一個消費品公司破產(chǎn)了。和第一題吻合。Consumer goods: goods such as food, clothing, etc. bought and used by individual customers消費品。第二題，大環(huán)境使得漲價很困難。答案是A段，有點不太明顯，甚至可能需要點經(jīng)濟學基礎(chǔ)：He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies。很多工業(yè)國家的低通貨膨脹率使得漲價變得困難。通貨膨脹率是衡量一國宏觀經(jīng)濟的重要指標，也就是這題所說的context。低通貨膨脹率，說明經(jīng)濟不太景氣，漲價會很困難。deter: to make sb decide not to do sth or continue doing sth阻礙第三題，公司隱瞞定價策略的后果。答案是D段的最后一句：The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.最壞的方法是試圖讓定價結(jié)構(gòu)對消費者保密。今天，它更有可能導致失去合同而不是大的利潤。第四題，一個公司確保定價準確的方式。答案是B段的這么一句：a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes。一個瑞士的醫(yī)藥公司為每一位銷售代表的手提電腦引進了軟件，確保他們提供持續(xù)準確的定價。這里的accurate對應于precision，引進的軟件就是方式(means)。第五題，公司了解降價的后果。答案在C段，但是不那么明顯：Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount.大的超市可以輕易追蹤客戶的彈性—他們的購買習慣是如何對漲價或打折做出反應的。這個題需要理解一個常見的經(jīng)濟學術(shù)語：彈性。elasticity ：the extent to which people want to buy more or less of a product or service when its price changes。這個術(shù)語的概念基本吻合第五題所說的。能夠了解客戶的需求彈性，也就了解了漲價或者降價的效果。第六題，對產(chǎn)品定價首要的是根據(jù)客戶所愿意支付的。答案是A的最后一句：based on their willingness to pay.。集于他們的支付意愿。這里的based on對應于the first sector。第七題，粗糙的定價準則的廣泛應用。答案在C段，有點隱晦：But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices.雖然公司可以用一種更復雜的方式來衡量，遵守基本的規(guī)則仍然是定價的最普遍的方式。BUT是個信號。rough可以從反面對應于sophisticated,, the most common way對應于widespread use。
商務英語系列講座:A motivation survey
這一課，我們就將講到展示自我的一些技巧，和如何向他人介紹自己從事的行業(yè)、工作單位和部門。在學習的過程中，要注意介詞的正確使用和固定搭配呀，這可是本課的重點。
下面，就讓我們先來看看本課的重點詞匯和句型。預習
colleague 同事
software development 軟件開發(fā)
Sales Director 銷售主管
the Accounts Department 會計部
I haven't seen you around before 我以前在這兒沒見過你。
What do you do (for a living)? 你做什么工作(謀生)?
I work for Manders. 我為曼德斯公司工作。
I work at Manders. 我在曼德斯公司工作
I'm in computers. 我是搞計算機的。
I'm on the market research side. 我搞市場調(diào)研。
I'm on the Sales Department. 我在銷售部工作。
Nice to meet you again! How are you, my dear friend?
昨天，您學會了自我介紹和介紹別人，通過這些方法您可以結(jié)識到許多同事。 但是聰明的你一定知道僅僅讓別人記住自己的名字是不夠的， 還要學會presenting yourself展示自己，在社交中采取positive attitude 積極主動的態(tài)度。
下面我們就來看看Peter King 在公司的Annual Party年會中是怎樣展示自己的吧。
John: Nice to meet you, Peter. What do you do for a living?
Peter: I'm in computer-- software development. What about you, John?
John: Oh, I work for Manders-in the Personnel Department. Not a bad job.
Peter: Is that one of your colleagues over there?
John: Yes, that's Susan. She works in the Accounts Department.
Let me introduce you.
聽完上面兩個人的對話，現(xiàn)在知道如何presenting yourself了吧，
其實工作很能反映一個人的專業(yè)和能力，所以在初次見面時談論工作是個很好的了解對方和展示 自己的方法。但是如何問別人的工作情況呢?對話中用 What do you do for a living?
一個非常常用的提問工作的句型。當然，也可以只說What do you do ?
不過，在這里我們要注意的是在談論工作時，我們通常用一般現(xiàn)在時。
另外living在這兒是"生活，生計"的意思，所以談到"謀生"就可以用earn one's living
在對話中，您還能見到許多語氣詞，像well ，Oh等。這樣的詞能使您的英語聽起來很生動。
在別人向您介紹完他的工作后，你還可以加些如：
not a bad job. / That's interesting. 之類評價的話，讓別人覺得您在認真地聽他的講話。
下面我們再來聽一段關(guān)于"展示自己"的講話：
Peter: Hello, I'm Peter.
Sarah: I'mSarah. I haven't seen you around before.
Peter: No, I've just started work for Manders. I'm in the Software Section.
Sarah: What do you do there?
Peter: Oh, I'm on the software development side. And you?
Sarah: Well, I've been with Manders for years. I'm Mr Field's Personal Assistant.
He's the Sales Director.
Peter: Ah, I haven't met him. Is he here?
Sarah: Yes, that's him. Let me introduce you.在這段對話中，我們遇到了幾個的描述工作關(guān)系不同的句型。
如：I'm on the software development side.(我主要做軟件開發(fā)工作)
在英語中不同的介詞可以表明不同的工作關(guān)系。這是中國人往往容易弄錯的地方。
但我們一個個來看，你就會發(fā)現(xiàn)這其實并不難：
I work for Manders. [他們是我的雇主]
I work at Manders. [指地點]
I work with Manders. [暗含一種合作關(guān)系]
I'm in computers. [工作類型或工作關(guān)系]
I'm on the market research side. [工作類型或工作關(guān)系]
I'm on the Sales Department. [具體工作地點]
另外，Sarah在對話中還提到一句：
I haven't seen you around before.( 我以前從未見過你)。
你一定很熟悉"副詞"around，它表示"在附近，周圍"。我們再看兩個例子：
Look around 向周圍看;
travel around the world 周游世界。
現(xiàn)在，你學會了詢問工作和說明工作關(guān)系的幾種方法，以及語氣詞的應用。
下面我們再講講如何推動交談的技巧……哎呀，好象肚子在咕咕地叫耶，原來是supper time了。
好了，這個話題我們就下次再講吧。Goodbye!
BEC高頻詞匯：leadership training
1.leadership training 領(lǐng)導技巧培訓
例句：It’s a good idea to invest in a month or two of leadership training.
花上一、二個月的時間參加領(lǐng)導技巧培訓，是個不錯的主意。
2.legal action 法律訴訟
例句：Employers must take sufficient steps to protect non-smoking employees from tobacco smoke or they might be faced with legal action.
雇主必須采取足夠措施，保護不吸煙員工免受香煙損害，否則他們將有可能面對法律訴訟。
3.ledge book 分類賬
例句：All aspect of bookkeeping are covered, including sales and ledge books, petty cash and final accounts.
課程內(nèi)容涵蓋了記賬的所有方面，包括銷售額和分類賬，小額現(xiàn)金及決算賬目。
4.lecture theatre 梯形教室，梯形報告廳
5.legal aid 法律援助
例句：She was eligible for legal aid.
她有資格獲得法律援助。
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