職場(chǎng)上的競(jìng)爭(zhēng)有如無(wú)形的戰(zhàn)爭(zhēng)，雖沒(méi)有刀光劍影，卻也是險(xiǎn)象環(huán)生。接下來(lái)，小編給大家準(zhǔn)備了如何做一個(gè)現(xiàn)場(chǎng)簡(jiǎn)報(bào),歡迎大家參考與借鑒。

　　如何做一個(gè)現(xiàn)場(chǎng)簡(jiǎn)報(bào)

　　Jackson Wu is the Marketing1 Manager for Notson Limited in Beijing, a company that produces fashion sunglasses for men and women. In view of the development prospects3 of the Chinese market at present, he does some market research.

　　Today, he does a presentation to all members of the Marketing Department, describing the current situation and future development prospect2.

　　Jackson Wu是北京諾森公司的市場(chǎng)部經(jīng)理，此公司專(zhuān)門(mén)生產(chǎn)時(shí)尚太陽(yáng)鏡。鑒于目前中國(guó)市場(chǎng)的發(fā)展前景，他做了一個(gè)行銷(xiāo)企劃。今天，他要向部門(mén)全體成員做一個(gè)簡(jiǎn)報(bào)，描述市場(chǎng)現(xiàn)狀以及未來(lái)發(fā)展前景。

　　Jackson: Good morning everyone and thanks for coming. For those of you who don’t know me, my name is Jackson Wu, and I"m the Marketing Manager in Beijing for Notson Limited. I"m here today to present our new ①marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so we"re excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you.

　　Jackson：早上好，感謝各位今天的蒞臨，我是Jackson，諾森公司北京地區(qū)的市場(chǎng)部經(jīng)理。今天在這里向各位說(shuō)明本公司的行銷(xiāo)企劃，是針對(duì)本公司如何將產(chǎn)品打入富裕的中國(guó)市場(chǎng)所擬定的。據(jù)調(diào)查，中國(guó)市場(chǎng)存在豐厚的利潤(rùn)潛力，對(duì)此絕佳的機(jī)會(huì)，我們感到十分興奮，同時(shí)也希望能把這種激動(dòng)的心情傳達(dá)給在座各位。

　　Jackson: I"d like to start off by outlining a few ②facts and figures about the consumer market in China. Then, I"ll go over the ③standard types of advertising4 that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, I"ll introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, I’ll finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that we’ll be discussing here today. There will be time at the end of the presentation for questions and a general discussion, so please leave asking your questions until then. Ok, as we’re all running to a ④tight schedule, I"d like to get to the first point, the ⑤current state of China’s consumer market.

　　Jackson：我首先會(huì)匯報(bào)一些中國(guó)消費(fèi)市場(chǎng)的實(shí)際情況與數(shù)據(jù);然后，再說(shuō)明過(guò)去比較成功的典型廣告案例，包括近來(lái)大家都知道的一些例子。接著，我會(huì)給大家分析目前中國(guó)市場(chǎng)潛在的機(jī)會(huì)。最后，通過(guò)市場(chǎng)調(diào)查得出的結(jié)論，我將向大家說(shuō)明如何打入中國(guó)市場(chǎng)的問(wèn)題。簡(jiǎn)報(bào)之后，我將發(fā)給各位一本關(guān)于這份行銷(xiāo)計(jì)劃的報(bào)告書(shū)，里面寫(xiě)得非常詳細(xì)。簡(jiǎn)報(bào)結(jié)束后，是大家自由發(fā)問(wèn)和討論的時(shí)間。因此，若你們有任何問(wèn)題，請(qǐng)介時(shí)提出。我知道大家都很忙，我想馬上開(kāi)始介紹今天簡(jiǎn)報(bào)的第一項(xiàng)主題：中國(guó)消費(fèi)市場(chǎng)的現(xiàn)況。

　　關(guān)鍵詞

　　present / / v. 介紹

　　research / / v. n. 研究

　　profits / / n. 利潤(rùn)advertising / / n. 廣告

　　booklet / / n. 小冊(cè)子

　　好用句

　?、?marketing plan 行銷(xiāo)計(jì)劃

　　A: John, tomorrow can you give me this month’s marketing plan?

　　A：約翰，明天可以把本月行銷(xiāo)計(jì)劃給我嗎?

　　B: Sure.

　　B：可以。

　?、?facts and figures 實(shí)際情況與數(shù)據(jù)

　　A: Mary, I need the facts and figures for sales in North China. But what’s this?

　　A：瑪麗，我需要的是華北地區(qū)的實(shí)際銷(xiāo)售情況和數(shù)據(jù)。但你給我的是什么?

　　B: I am awfully5 sorry this. I’ll change it at once.

　　B：非常抱歉，我馬上去修改。

　?、?standard type 典型;標(biāo)準(zhǔn)類(lèi)型

　　A: Sir, this is the standard type of air-conditioner. Which one do you prefer?

　　A：先生，這款正是標(biāo)準(zhǔn)類(lèi)型的空調(diào)。你喜歡哪一種?

　　B: I still need to think it over.

　　B：我還需要考慮一下。

　　④ tight schedule 很忙;沒(méi)有空余時(shí)間

　　A: I know everybody has a tight schedule, anyway, we have to spend time discussing this serious problem.

　　A：我知道大家都很忙，但是，我們必須抽出時(shí)間來(lái)討論這個(gè)嚴(yán)重的問(wèn)題。

　　A: All right. Let’s begin.

　　B：既然如此，咱們就開(kāi)始吧。

　?、?current state of目前的情況

　　A: The current state of the economy is good.

　　A：目前的經(jīng)濟(jì)形勢(shì)是挺好的。

　　B: Yes, I think so.

　　B：是的，我也這么認(rèn)為。

　　測(cè) 驗(yàn)1.一上課，教科書(shū)就分發(fā)下去了。

　　The textbooks were ________ at the beginning of the lesson.

　　2.銷(xiāo)售劇增，每個(gè)人都感受到經(jīng)理的興奮之情。

　　When sales shot up, the manager"s cheerfulness _________ all of us.

　　3.主任看過(guò)我的提議后，問(wèn)了很多問(wèn)題。

　　The director _________ my proposal and asked me a lot of questions.

　　Answers: (1) handed out 分給

　　(2) rubbed off on 沾到;感染

　　(3) went over 瀏覽;仔細(xì)檢查

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